The longer version
No playbook, so I wrote my own.
I bought my first website in 2004, when buying online businesses barely existed as a category. There was no playbook, so I wrote my own: find undervalued assets, fix what the previous owner missed, hold or sell.
That became Domain Magnate, a micro private equity firm that acquired hundreds of small digital businesses for its own portfolio and for investors. Running that many deals taught me what actually moves a valuation, where buyers get nervous, and how to keep a process calm.
Today I put that experience to work for others. Through Exiting.com and Brokerage.pro I advise founders on selling and investors on buying, mostly off-market. My clients are busy people. The job is to carry the process so they don’t have to.
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